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Question over email: Does one roast coffee, or does/should coffee roast itself?

Question over email: Does one roast coffee, or does/should coffee roast itself?

Question over email: Does one roast coffee, or does/should coffee roast itself? from Patrik Rolf Karlsson on Vimeo.

 

This time it is me answering a question that I got over email. The question is as follows: 

Does one roast coffee, or does/should coffee roast itself? 

I suppose this question may be based on a thought that perhaps there is only one "proper" way to roast coffee, meaning, there is a roast in which the coffee is able to say everything it needs to say. 

I do my best to share my perspective on it. Which would be, diversifying is always the way to go.

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