April Coffee Roasters

The story behind April's MILK approach

The story behind April's MILK range from Patrik Rolf Karlsson on Vimeo.

Ever since MJØLK (MILK) was launched I have been getting a lot of questions regarding the background to the project and how I actually approach it in terms of green coffee and roasting. This video will give you the answers. I am talking about the importance of picking a green coffee with a specific acidity structure, how the roasting is about getting a coffee that is as soluble as possible without having roast notes and how the project is based on my two brothers up in Gothenburg that enjoys clear flavor notes without roast flavor but simply also want a richer cup of coffee. MJØLK is for them and for everyone else that loves the flavor clarity and quality of specialty coffee but still want a rich cup of coffee (without roast notes).