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April Utility Clothing


Capsule Selection - Edition 1 - The Creator

WorkWear by April

This project started last year with us here at April wanting to create WorkWear that we could use in our Coffee Roastery. 

Utility Clothing that are durable and comfortable with a visual expression that is modern - Clothing that you can use every day and that last you a lifetime -, we take our inspiration from the street corners and boulevards of the world that we experience on our travels.

Walking Group

Download the lookbook Edition 1 - The Creator - Istanbul

Download
Walking Group

This is our concept

Our aim is to create durable WorkWear clothing that you can wear every day featuring a modern look - we take our inspiration from the street corners around the world that we visit on our travels.
Each "collection" will be one outfit - no more, no less. We create what we need and aim to share it with people around the world that have a passion for quality. We produce limited runs for a selected few.
We create based on three characters, "Creators, "Craftsmen" & "Rebels". The first outfit represents the visual aesthetics that we have developed within April since our start four years ago.
We are currently finishing the designs for our next launch, "The Craftsmen" that will be released later this year.
Created in Copenhagen & Produced in South Korea. 

The Creator

Our first launch is inspired by "The Creator". We used a clean, simple aesthetic that represents the April Coffee brand. These are the clothes we use when we work & travel, made to be comfortable and durable with a modern look.
To capture the essence of "The Creator" we decided to shoot the look-book in Istanbul together with the model and entrepreneur Kaan Bergsen. Istanbul is a beautiful, often overlooked city home to some of the most creative people in the world. Kaan is part of a new generation that will put Istanbul back on the map for the modern traveler.

April Utility Garments

Utility Padded Outdoor Jacket

60% Cotton / 40% Nylon
Water-Resistant, Stain Proof & Durable
Slight Oversized Fit
Available in S, M & L
Colour Light Grey/Green
Made in South Korea

Pre order now, shipping in September 2020

April Utility Garments

Utility Sweater

Front 100% Cotton
Back & Arms 51% Nylon / 49% Cotton
Regular Fit
Available in S, M & L
Colour Light Green (two shades)
Made in South Korea

Pre order now, shipping in September 2020

April Utility Garments

Utility Trousers

60% Cotton / 40% Nylon Water-Resistant,
Stain Proof & Durable
Slight Oversized Fit
Available in S, M & L
Colour Dark Green
Made in South Korea

Pre order now, shipping in September 2020

April Utility Garments

Utility T-Shirt (perfect sleeves)

100% Cotton
Regular Fit (perfect sleeves)
Available in S, M & L
Colour White
Made in South Korea

Pre order now, shipping in September 2020

April Utility Garments

Utility bag & Cap


Bag. 100% Polyester
Cap: 60% Cotton / 40% Nylon
Water-Resistant, Stain Proof & Durable
One size
Bag: Black
Cap: Dark Green
Made in South Korea

Pre order now, shipping in September 2020

The Environment

Everything we make takes something from the planet we can’t give back. This is true for all things created. Each piece of clothing, whether or not it’s organic or uses recycled materials, takes away resources from the planet, and creates waste.

It's up to us as creators to take that into consideration. Our take on it has been to work with partially reused materials that are made to last. We only create what we need - one outfit rather than a collection. These garments will stand the test of time with timeless design and durability.

We also have a process for re-using the material used in previous outfits for the creation of future garments.

About April Utility Garments

This project has been created by Patrik Rolf as an extension of April, a quality-focused brand based in Copenhagen, currently home to the internationally acclaimed April Coffee Roasters, as well as a multimedia agency.

We teamed up with the founders of Copenhagen based Birrot - a Korean Design Studio Established in 2018 -, Sey & Min (both graduates of Central Saint Martins in London). Their technical skill-set and understanding of fabrics combined with our aesthetic vision resulted in this project. Our production was completed in the same Factory as Birrot produces their own brand. This way we can ensure quality, consistency, and transparency from start to finish. 

This project was conceived whilst seeking an original “work-outfit” for our Coffee Roastery, April. We wanted to create something that represented our core brand value - Quality. After months of searching for potential brands to collaborate with, we decided to explore the opportunity of producing everything our- selves.

We wanted to create Utility Garments that are durable and comfortable with a visual expression that is modern - Garments that you can use every day and that last you a lifetime -, we take our inspiration from the street corners and boulevards of the world that we experience on our travels.

Pre-order the First Edition of April Utility Garments

wholesale inquiries: patrikrolf@aprilutility.com
aprilutility.com
@aprilutilitycph

Edition 1 - The Creator