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We roast, pack, and ship out orders on Tuesdays, with the deadline to order on Mondays at noon.
We roast, pack, and ship out orders on Tuesdays, with the deadline to order on Mondays at noon.

Should You Visit a Coffee Farm?

What can be gained from visiting a coffee farm? It is very common to see professionals from all sizes of a coffee business undertaking annual origin trips but for what reasons? At April we believe that knowing your farmer and respecting the partnership is integral to maintaining a healthy supply chain. There are many things to be gained from visiting a coffee farm, not just a greater understanding of the agricultural processes behind producing high-quality green coffee, but also a greater understanding of the operational scale of your partner's practices and how the terms you negotiate when conducting trade can affect these operations from the ground up.

 

There’s certainly a buzz around visiting coffee farms, and the lines between coffee production and coffee tourism can be blurry at the best of times. What benefits can coffee tourism bring to a producer, is this a potential revenue stream or a distraction from the core agricultural model? In this week's video, Patrik and Viktor discuss a recent trip to visit one of our partner farmers, Bruno Souza of Fazenda Esperança in Brazil, unpacking the potential benefits of visiting a coffee farm and witnessing coffee production first hand.

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