It is hard to find a roastery/coffee shop founder more passionate about Green Coffee than Antoine. For as long as we known him his relationship with the producers he is working with and the approach to sourcing coffee have been inspiring.
We all have a lot to learn from Antoine and perhaps most importantly in this Episode we discuss the need to re-define what Specialty Coffee is - moving away from "the quality is in the cup" towards "it needs to be about the farmer.
In this Episode, we talk about:
- The start of Specialty Coffee - The story about Flat White
- Challenges and opportunities that come with starting your own company
April is a coffee roastery, rooted in Copenhagen with the vision to progress the way we roast coffee. We believe that where you are matters. It shapes you as a person and a company, that is why we are in Copenhagen. April is an extension of our interpretation of the city. At April we focus on roasting coffee. That is what we do. It’s our profession and our passion.