Coffee with April Podcast Episode 2: How to build one of the most iconic Coffee Roastery Brands in the World with James Hoffmann Co founder of Square Mile
James Hoffmann, Co-founder of Square Mile Coffee Roasters
Introduction:
We met up with James in London during the London Coffee Festival this year. And it just so happened to be that Square Mile Coffee Roasters had their 10th-year anniversary that same week. James does a lot of different things, most famous for being Co-founder of Square Mile Coffee Roasters. But he is a lot more going on, he is a writer, thinker, and influencer, sharing his thoughts and ideas both via his email list, books, and video journals.
What struck us the most when sitting down with him is that he has a lot more he wants to do, both within Squaremile and other projects. It is a fascinating and inspiring conversation that gives you an insight into one of the smartest minds in coffee.
In this Episode, we talk about:
- Reflecting on the 10th-year anniversary of Square Mile Coffee Roasters
- How Square Mile started
- Entrepreneurship
- Red Brick (probably the best espresso blend product in the coffee industry)
- The business behind a coffee roastery
- Where the coffee industry is going/the future of coffee
Links, learn more about James Hoffman:
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