Competing Makes You Better

This week Patrik discusses the topic of competing in coffee competitions, addressing the personal and professional growth he feels can be gained by practicing and participating regularly. It's no secret that many of the most successful and reputable specialty coffee businesses around today have been established by former world champions, but there is much more to be gained than just reputation.

Coffee competitions offer an opportunity to grow or develop in new and interesting ways every year, and there are many ways to be involved. In this weeks video, Patrik provides his thoughts and feelings on the topic as well as sharing his personal experience on the world stage.