April Coffee Roasters

Q&A - Power in the Green Coffee Value Chain

In this video, we've returned to the roastery to answer your questions and queries sent to us directly via our YouTube, Facebook and Instagram accounts.

This is the first question and response, sent in by Max in Germany, who asked "I would like to hear your take on power distribution in buyer/seller/producer relationships. Which typical habits are necessary and what can be considered as unfair or abuse?"

In this video, Patrik unpacks the questions and explores the subject as well as including some references of how we're currently purchasing coffee here at April.

We'll be following up with more responses to your questions, so make sure to check back for our upcoming videos.

We're always interested in hearing what topics you're most curious to hear us discuss, and social media is a great way of reaching out to us if you would like to make a request.

We welcome your thoughts and feelings on the topics raised in this weeks video, as well as other ideas you would like to see us discuss in the future. We really appreciate your feedback and support.

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