April Coffee Roasters

Episode 2: James Hoffmann

James Hoffmann, Co-founder of Square Mile Coffee Roasters  
 
Introduction: 
 
We met up with James in London during the London Coffee Festival this year. And it just so happened to be that Square Mile Coffee Roasters had their 10th-year anniversary that same week. James does a lot of different things, most famous for being Co-founder of Square Mile Coffee Roasters. But he is a lot more going on, he is a writer, thinker, and influencer, sharing his thoughts and ideas both via his email list, books, and video journals. 
What struck us the most when sitting down with him is that he has a lot more he wants to do, both within Squaremile and other projects. It is a fascinating and inspiring conversation that gives you an insight into one of the smartest minds in coffee. 
 
 
In this Episode, we talk about:
 
- Reflecting on the 10th-year anniversary of Square Mile Coffee Roasters 
- How Square Mile started 
- Entrepreneurship 
- Red Brick (probably the best espresso blend product in the coffee industry)
- The business behind a coffee roastery 
- Where the coffee industry is going/the future of coffee 
 
 
Links, learn more about James Hoffman: 
 
https://jimseven.com/
https://twitter.com/jimseven
https://shop.squaremilecoffee.com/
https://www.instagram.com/squaremilecoffee/
https://www.instagram.com/jimseven/
https://www.youtube.com/channel/UCMb0O2CdPBNi-QqPk5T3gsQ